smarter communication
Reliable Pools
How Reliable Pools Leverages SMS for Their Growing Pool Company
90% Reply Rate
"Using Beetexting, our office staff can send notifications to our customers, confident that they will read our messages. Over 90% of our customers respond, which is a game changer for managing resources and promptly scheduling seasonal services like pool openings and closings.”
Overcoming communication hurdles for a growing pool service company
Reliable Pools, co-owned by Brian and Kristin Peterson, started in November 2020. Since then, the company has seen rapid growth, prompting the need for efficient communication solutions.
Initially, Reliable Pools faced significant communication challenges. Using personal cell phones for business became unmanageable as their customer base grew. This led to blurred lines between personal and work life, causing stress and inefficiency.
It was getting out of hand. We needed a solution that could grow with us and keep our communication professional.
Over 60% of their customer base prefers texting over any other type of communication
Streamlined communication with SMS
In early 2021, Reliable Pools adopted Beetexting to streamline their communication. This platform offered a dedicated business number, enabling all office staff to easily monitor and respond to customer inquiries. Customers could now text for various needs, from scheduling appointments to troubleshooting pool issues.
Additionally, over 60% of their customer base prefers texting over any other type of communication. Kristin remarks, "Beetexting has been a game-changer. It allowed us to keep our personal and professional lives separate while improving our response times."
Frequently used for...
Appointment Scheduling
Customers can text to schedule openings and closings, reducing time on phone calls.
Appointment Reminders
Sending reminders via text ensures customers don't miss their appointments.
Troubleshooting
Customers send videos and photos of issues, allowing the team to diagnose problems remotely.
Mass Communication
Broadcast messages for important updates, like opening and closing schedules, are sent out easily.
The Results...
Increased Response Rate
Their texting has a response rate of about 90%, much higher than phone calls and emails.
Employee Efficiency
Office staff members can manage communication efficiently, saving time and effort.
Customer Base Growth
Serving around 300 regular customers, with an additional 500 in their database, showcasing significant growth since inception.
Service Expansion
Their services, including openings, closings, and repairs, have seen increased demand each year. "We’ve been able to keep up with demand and even expand our services." notes Kristin.
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